by Minter Dial | Sep 15, 2015 | Marketing
In a survey that isn’t exactly quantitative, Indiana University of Bloomington did a survey of 72 people, aged 18 to 34 years old. The purpose of the study was to see the difference in emotional impact between an email and a voicemail message. The results are...
by Minter Dial | Sep 1, 2015 | Marketing
Would you describe yourself as a business executive, working furiously to drive the business? Are you also an individual who, weeknights and weekends, lives at home? Of course, this description should include most of us. Yet, so many executives somehow manage to...
by Minter Dial | Jul 16, 2015 | Marketing
In today’s busy life where customers have a lot of choice, a heightened level of impatience and limited resources, it is ever more difficult for a brand to achieve consistent customer satisfaction and lasting loyalty, much less customer advocacy. Among the...
by Minter Dial | Jul 7, 2015 | Social Media
Influence marketing remains a field still a little fuzzy for many leaders, but it continues to grow. As yet, it is a ‘young’ concept in that there is no standard for or even common understanding of influence. There are a number of tools — more or...
by Minter Dial | Jul 5, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #153 — This interview is with Tracey Follows, a professional futurist, specialising in brand, communications and media futures, running the Any Day Now agency. She has worked with Google, Telefonica and a host of tech start-ups, and is the...
How to tag someone on LinkedIn if their name doesn’t come up?
