by Minter Dial | Apr 19, 2016 | Marketing
It’s fascinating to see how companies continue to use email. The why they use email as a marketing tool is obvious: it’s cheap and effective. However, just because it’s so cheap, it’s appalling to see how many companies/brands wreck the...
by Minter Dial | Apr 4, 2016 | Marketing
I attended an event at one of the premier “serviced office” spaces (called Spaces, run by the US company Regus). If the event was otherwise a success and the general environment in the office space was quite pleasing, I was struck by the experience in the...
by Minter Dial | Mar 29, 2016 | Marketing
Having attended over 20 sessions at South By Southwest (SXSW) 2016, I got the chance to hear some wonderful storytelling and see some great presentations. However, as can be expected with such a volume of sessions, the quality was hit or miss. Some presenters had rock...
by Minter Dial | Mar 17, 2016 | Marketing
In a conversation I had with Employer Brand maestro, Simon Barrow, we talked about the different between employer brand management and employer branding. Similarly, for brands as a whole, there is a radical rift between branding and brand building. The former is found...
by Minter Dial | Mar 3, 2016 | Marketing, Meaningfulness
There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire “intelligent” consultants and agencies to craft clever advertising...
