by Minter Dial | May 24, 2016 | Marketing
I was invited to attend a press meeting to announce a repositioning of sorts of Relaxnews, run by Jerome and Pierre Doncieux, that was purchased by Publicis in July 2015. Relaxnews is setting itself out to be a press agency, including consultancy, production (of...
by Minter Dial | May 17, 2016 | Marketing
The Guardian are hiring.* If you go to The Guardian’s site and right click anywhere on the page “View Page Source,” you will find a page that opens with the following code: We are (creatively) hiring… Under the headline, they write: Ever...
by Minter Dial | May 12, 2016 | Marketing
Promise Less. Deliver More. Promise Less & Deliver More. I know that this is a little counter-intuitive, but you do have to wonder how managers in head office continue to “sign off” on promises that are bound to disappoint their customers. Somewhere in the school...
by Minter Dial | May 3, 2016 | Marketing
When you are starting up a business, one of the first ports of call (after you’ve nailed the idea!) is finding a name under which to trade. There’s the corporate name; there’s the commercial brand; and then there’s the URL (i.e. web...
by Minter Dial | Apr 21, 2016 | Marketing
I wonder how many marketing teams spend the bulk of their time just trying to meet a number and/or are hell bent on cutting costs (e.g. to make up for slowing ‘organic’ sales)? Going Above The Call In A Chain?When you go into a fast-service...
