Minter Dialogue with Neal Schaffer In this episode, I host Neal Schaffer, a digital marketing expert and author of “Digital Threads: The Small Business and Entrepreneur Playbook for Digital Marketing.” Neal shares his journey from Southern California to...
Minter Dialogue with Rob Walker Dr Rob Walker is VP of Decision Management and Analytics at Pegasystems, #1 in software for customer engagement and digital process automation, working with large business worldwide to redefine customer engagement and providing...
Are you concerned about or interested by what is going to happen in 2018? In the era of too much (spurious and fake) news, it’s a serious challenge for business leaders to stay abreast of what’s going on. At one level, it’s hard enough to keep up...
Would you not agree that most marketers are still scrambling to figure out automated marketing? Whether it’s programmatic advertising, pre-programmed posting or repetitive tasks, marketers are keen to make the machines do the work. Cue: Big Data Analytics...
Last week, I published the first section of the business trends predictions for 2016, focusing on the new technology trends. This week, I present the other two sections, looking at the trends for marketing and in terms of mindset. The truth is that, if organizations...
How to tag someone on LinkedIn if their name doesn’t come up?
