Minter Dialogue Episode #118 — This interview is with Kevin Ryan, a serial and highly successful entrepreneur. Kevin is the founder and Chairman of GILT, the luxury flash sale members-only site with over 9 million members, as well as the founder of Business Insider...
This year is supposedly all about Big Data. However, many — if not most — brands are far from actually capitalizing on the opportunities in Big Data. I wanted to highlight an erroneous campaign by a rather large brand, that ordinarily one would think...
Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury brands digital marketing: How important is the brand’s “institutional”...
Here is an infographic on the topic of digital in retail, or digitail as Nicolas Bordas (VP TBWA Europe) likes to say. What is Digitail? Digitail concerns all digital tools and applications at the point of the sale (in retail). For the purpose of this infographic, we...
Minter Dialogue #63 This interview is with Christian Holst, co-founder of The Baymard Institute, based in Copenhagen, a research firm focused on how to improve the user experience. In this conversation with Christian, we discuss the challenges of making a good...