This may seem like a First World problem, but my experience with British Airways is a great point in case about how visceral and personal a relationship can be with a brand. Two months ago, I had a miserable experience, having been downgraded involuntarily on a 10 1/2...
Over the past decade, we have seen a tectonic shift in the companies that are ranked the biggest in terms of market capitalization. Brian Solis recorded in What’s the Future [of Business], that 40% of the companies that were in the Fortune 500 in 2000 were no...
Imagine a luxury brand that we shall call BrandLux. It has been around “Since 1848” and has a loyal, if aging,and sophisticated clientele. Its founder built the company on a slogan, “The Art of Magnificence.” It has values that are...
When, how and where I want it… Luxury brands often have it tougher than the mass brands. First, on balance, their customer is decidedly and deservedly more demanding. A big component of this “exigency” relates to time. Secondly, the average luxury...
Minter Dialogue Episode #120 This interview is with Steve Grout, CEO of Tangent Snowball, a digital agency based in the UK with some 115 employees, and specialized in connecting data, technology and creativity with strategy. In this interview, Steve and I...
How to tag someone on LinkedIn if their name doesn’t come up?
