by Minter Dial | Dec 26, 2016 | Branding
You would imagine that Woolrich, the outdoors clothing company that was started in Woolrich PA in 1830, is steeped in tradition, values and history. They have, after all, survived this long. And what of their branding? I found them with an implantation in the...
by Minter Dial | Sep 27, 2016 | Business
Conde Nast (CN) announced this initiative a year and a half ago and, in early September 2016, finally relaunched Style.com — owned by FARFETCH since 2017 — but only as a pilot in the eComm savvy market in the UK. The rollout in the US and rest of Europe...
by Minter Dial | Jun 2, 2016 | Marketing
In the crowded, busy and chaotic world of media messages, some brands are so desperate that they are prepared to stoop to any level in order to get attention. There’s nothing more glaringly obvious or tragic, in my mind, than a brand that is screaming out...
by Minter Dial | Apr 24, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Simon Sproule This interview is with Simon Sproule, CMO at the iconic luxury car company, Aston Martin. In this podcast, we discuss the impact that digital has had on the company and on its marketing. We explore Aston...
by Minter Dial | Jan 12, 2016 | Branding, Responsibility
The list of smartwatches just keeps getting longer. It is now to the point where it seems likely to have gone from gadget status to a bona fide candidate for wrist space. According to industry estimates, over 28 million units will ship in 2015. The top brands vying...
