by Minter Dial | Jan 17, 2016 | Minter Dialogue, Podcast
Minter Dialogue Episode #178 This interview is with Massimo Fubini, CEO and founder of ContactLab, an Italian provider of digital marketing services with offices in five cities across Europe. Having evolved from email marketing services, ContactLab is now at...
by Minter Dial | Nov 5, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #173 This interview is with Matt Anderson, HR strategy manager at Jaguar Land Rover. After speaking at the HR Tech World 2015 conference, I caught up with Matt to discuss how Jaguar Land Rover approaches innovation from an HR perspective, the...
by Minter Dial | Sep 24, 2015 | Marketing
If the email is the stalwart workhorse of digital marketing, it can be a tricky channel for a luxury brand. How to make great email campaigns that are effective, valuable and desirable in a luxurious manner? I am on the email list of a host of ‘luxury’...
by Minter Dial | Sep 4, 2015 | Branding
A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. Q: Is it vital for luxury brands to go beyond having a mere online presence (i.e. a Facebook page),...
by Minter Dial | Nov 9, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #120 This interview is with Steve Grout, CEO of Tangent Snowball, a digital agency based in the UK with some 115 employees, and specialized in connecting data, technology and creativity with strategy. In this interview, Steve and I...