by Minter Dial | Jan 12, 2016 | Branding, Responsibility
The list of smartwatches just keeps getting longer. It is now to the point where it seems likely to have gone from gadget status to a bona fide candidate for wrist space. According to industry estimates, over 28 million units will ship in 2015. The top brands vying...
by Minter Dial | Sep 24, 2015 | Marketing
If the email is the stalwart workhorse of digital marketing, it can be a tricky channel for a luxury brand. How to make great email campaigns that are effective, valuable and desirable in a luxurious manner? I am on the email list of a host of ‘luxury’...
by Minter Dial | Aug 20, 2015 | Retail
Louis Vuitton, part of the LVMH Group, is a beautiful luxury brand. With over $10 billion in annual sales (Forbes May 2015), it is a bona fide reference for luxury. According to Interbrand, Louis Vuitton is in fact the top valued luxury brand in the world. Quite...