by Minter Dial | Jul 16, 2012 | Social Media
Minter Dialogue #31 This interview is with my old colleague and friend, Dominic Tremblay, who left L’Oreal to launch his own creative agency, Tuxedo. Dominic is on the cutting edge of marketing and digital marketing, in particular. His agency has gained huge...
by Minter Dial | Dec 9, 2011 | New Tech
Blend your Marketing Putting marketing into the blender As all corners of the world are being turned upside down by the internet (“no rock unturned”), management and brand marketers are scrambling to adjust. The image that my friend, Thierry, gave me is...
by Minter Dial | Oct 23, 2010 | Branding, Marketing
Transforming your brand into a winning, learning organization This white paper, “The Brand University,” co-written with my ex-colleague and long-time friend, Eric Mellet, was published here by BrandChannel (October 2010). Alternatively, since it is rather...
by Minter Dial | Aug 12, 2010 | Marketing
I bookmarked this article (kindly forwarded to me by Jóhann) from the Wall Street Journal, entitled “Wash Away Bad Hair Days.” The article is about P&G’s efforts to recapture consumers who, over the most recent hard times, have cut...
by Minter Dial | Oct 4, 2008 | Business
L’Oreal Professionnel Business Forum 2008 Coming back from the 7th edition of the L’Oréal Business Forum, held September 29 through October 1, 2008, in Villasimius, Sardinia (Italy), I wanted to share with you the day-by-day videocast which was put up on...