You have to assume that, by now, most Human Resources departments have a keen eye on what is being said about their company (Google alerts, TweetAlarm, etc). One way to know with more or less impunity is via the portal Glass Door. Glassdoor is your free inside look at...
The keys to creating a viral video When the boss asks you how to create a viral video to boost word of mouth, you should start by saying that the chances of success are basically close to zero. The probability of success depends entirely on the type of...
Minter Dialogue #71 This interview, recorded on August 22 2013, is with Thibault Villet, co-founder and CEO of Glamour Sales China, a luxury flash sale site, and part of the Glamour Sales Group. Having met Thibault in Shanghai this summer, we recorded this show, to...
As a startup or an SMB, the issues of “centralized” branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing function. Whether it is L’Oreal, Procter &...
Minter Dialogue #32 Inspiring and Educational: Dario Cotroneo This interview is with Dario Cotroneo, someone whom I met back in my L’Oreal days. From the first time I met Dario (2006), I found him to be a true visionary. Aside from being one of the top...
How to tag someone on LinkedIn if their name doesn’t come up?
