by Minter Dial | Jun 30, 2014 | Branding
The iconic Paula Kent Meehan passed away June 23, 2014. Most readers of this blog won’t have known who she was. However, I felt the need to share… I was particularly blessed to have had the chance to run REDKEN for three and a half years of its 54...
by Minter Dial | Jun 29, 2014 | Social Media
Minter Dialogue Episode #108 This interview is with Bob Gilbreath, author of the book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. Bob is also co-founder and president of Ahalogy, a new Pinterest-focused marketing platform...
by Minter Dial | Jun 3, 2014 | Mobile, Responsibility
As organizations continue to zero in on their digital strategy and to build a digital transformation plan, top executives need to make sure that their own Digital IQ is satisfactory in order to make the best decisions. Taking a cue from the obsessive Steve Jobs, who...
by Minter Dial | May 8, 2014 | Social Media
Minter Dialogue Episode #102 This interview is with Celica Thellier, a friend from my time at L’Oreal, who is now co-founder of a French start-up called Meilleures Entreprises. For those of you who know GlassDoor, it’s in a similar space: helping to understand better...
by Minter Dial | Feb 26, 2014 | Marketing
This year is supposedly all about Big Data. However, many — if not most — brands are far from actually capitalizing on the opportunities in Big Data. I wanted to highlight an erroneous campaign by a rather large brand, that ordinarily one would think...