by Minter Dial | Aug 13, 2023 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Brooke Sellas Brooke Sellas is a digital customer experience consultant, social media customer service management and social media listening expert. She’s founder and CEO of B Squared Media, is host of The Marketing Agency Show and is also...
by Minter Dial | Sep 13, 2018 | Branding, Futureproof, Marketing, Responsibility
To avoid discounting product or potential flooding of the market, luxury brands have been to known to go to extremes. Burberry’s intentional burning of excess inventory this summer caused a big stir. {See the Huffpo writeup} Following a fairly common industry...
by Minter Dial | Jun 2, 2016 | Marketing
In the crowded, busy and chaotic world of media messages, some brands are so desperate that they are prepared to stoop to any level in order to get attention. There’s nothing more glaringly obvious or tragic, in my mind, than a brand that is screaming out...
by Minter Dial | Jan 5, 2016 | Marketing
It seems that the new year is as good a reason to send out an email to one’s database. It’s always interesting to see how and to what extent brands try to use such “obvious” occasions to generate sales. Some brands are more blatant or lazier...
by Minter Dial | Dec 2, 2015 | Retail
Black Friday and Cyber Monday 2015 have come and gone. If they are cited as two distinct days, de facto, they have almost merged to become at least a long weekend, if not a week-long bonanza. Presumably each brand who participated will now be going over the results...
