by Minter Dial | Oct 20, 2014 | New Tech
So, have you yet held an iPhone 6 Plus in your hand? Between #bendgate* (BTW you shouldn’t put it in your back pocket anyway because it can easily be swiped from there, just like your wallet) and initial challenges with iOS8, the iPhone 6 and its big...
by Minter Dial | Sep 23, 2014 | Branding
There is nothing so tantalizing as looking at the Apple brand marketing strategy and thinking how to learn from them! But, is everything they do, a de facto lesson for other companies? Sure, Apple is the company with the world’s highest capitalization...
by Minter Dial | Oct 22, 2013 | New Tech
Marketing is a tricky place to be. On the one hand, most marketers in position today were not given the training in school to deal with all the new devices, tools and platforms available today. There’s social media, mobile, search, omnichannel and big data and...
by Minter Dial | Jul 23, 2013 | Mobile, New Tech
I wonder how many times an iPhone is dropped on average? How often do they fall on their sides, front, corner? How frequently do they break (broken down by sex, age…)? Speaking for myself, I drop my iPhone roughly twice a month. Half of the time, it’s a...
by Minter Dial | Jan 27, 2013 | Marketing, Mobile
No, I am not talking the name you might give your iPhone. I am refering to the way your name gets changed automatically thanks to the spellchecker in iOS. The most common name for me is “Mintal” rather than “Minter.” Do you have an iOS name?...
