by Minter Dial | Nov 9, 2013 | Minter Dialogue, Podcast
Minter Dialogue Episode #81 This interview, recorded on October 23, 2013, is with Greg Verdino, author and well-respected digital marketing expert. He comes from Digitas and Crayon (with Joe Jaffe), and most recently EVP Strategy at the Dachis Group, he has launched...
by Minter Dial | Sep 9, 2013 | Minter Dialogue, Podcast
Minter Dialogue #73 This interview, recorded on Sept 6, 2013, is with Vincent Ducrey, a repeat guest on my show, although previously on the French version of Minter Dialogue. In this podcast, we talk about the upcoming HUB FORUM 2013, 10-11 October in Paris, which he...
by Minter Dial | Sep 2, 2013 | Marketing
For the longest part of my career, I was trained to venerate “new.” Every sales cycle, it was all about the new product launch. Sometimes, for lack of anything better, it was just a new format or new size. At the very least, there had to...
by Minter Dial | Aug 21, 2013 | New Tech, Responsibility
Where some management is still hanging on to its guarded precepts and habits (reading good ‘ole fashioned books, sticking to the 4P’s of marketing, management by fear and control…), other businesses are running full head of steam. Some teams...
by Minter Dial | May 27, 2013 | Branding
The web is wonderful if you are happy to be transparent, collaborative, everywhere, fast, free and fluid. Moreover, it’s better to have low resolution videos and images for faster load times. Taken individually and, worse, as a group, these are not...