innovation | Minter Dial

Emirates Airline: Superlatives for flight to Dubai

by Minter Dial | Apr 21, 2008 | Branding, Business, Marketing, Travel

Wow! I felt like I actually rediscovered the pleasure of traveling yesterday. And, ironically, I did so going on holidays in the economy class of Emirates Airline, on a brand new Boeing 777-300ER. Expectations were totally outpaced. I was left utterly and positively...

Better In Black … Dans Le Noir – a Paris Restaurant

by Minter Dial | Apr 19, 2008 | Marketing

Imagine a birthday party held entirely in the black–from beginning to end…on purpose. That is what occurred last night as Yendi and I celebrated our friend Nancy’s xth year of beauty at the Dans Le Noir restaurant, located at 51 rue Quincampoix,...

Review: Join the Conversation by Joseph Jaffe

by Minter Dial | Apr 12, 2008 | Branding, Marketing

I am officially Joining the Conversation, starting with this review of Joseph Jaffe’s latest book, Join the Conversation (JTC). In full disclosure mode, I am writing this review as part of Joe’s experiment UNM2PNM (how to use new media to prove new...

Customer Service is Dead?

by Minter Dial | Nov 20, 2007 | Branding, Business, Marketing

Is customer service dead? asks Tom Asacker at Brand Strategy Insider. I do believe that the nature of customer and service have both changed — but neither is dead. A little different from Mr Asacker’s final point in his incisive post on the demise of...

The mantra of Connection

by Minter Dial | Jun 2, 2007 | Branding, Marketing, Meaningfulness

After the Economist’s special section on the "A world of Connections" (April 28), I was glad to receive a link from a new (connected) acquaintance, Vincent, on Connected Marketing: http://www.connectedmarketing.org/surveys/. Connection is...