Minter Dialogue with Ashley Dudarenok Ashley Dudarenok is a Chinese serial entrepreneur, award-winning digital marketing professional and author. Recognised as a “guru on digital marketing and fast-evolving trends in China’’ by Thinkers50, Ashley is the founder of the...
Guest Post by Allegra Rienecker I’m going to explain to you my views on social media and what does and doesn’t appeal to me when companies try to reach me through advertising or via influencers. My perspective on social media, as a 16-year-old, is likely a new...
Marketing to Gen Z: How to engage with a generation whose first gift was an iPad Forget millennials, there are new kids on the block. Generation Z, roughly speaking people who were born after 1995, are beginning to leave school and college, and enter the workforce. As...
From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more...
Influencer marketing is definitely becoming a more common topic among marketing teams. It’s still early days, though, and many brands are struggling to find their way. Resistance at the senior management level is frequent, especially since the answer to...
How to tag someone on LinkedIn if their name doesn’t come up?
