If social media has become a standard part of one’s marketing mix, the playing field has shifted, many of the rules have changed and communication strategies must be adapted to be effective. In this piece, we will look at one key area of social media that is often...
Minter Dialogue with Lee Odden Lee Odden is author and an influencer in his own right. He’s also CEO and co-founder of TopRank Marketing, an agency specialising in strategic internet marketing consulting services, such as content marketing, social media and...
Marketing to Gen Z: How to engage with a generation whose first gift was an iPad Forget millennials, there are new kids on the block. Generation Z, roughly speaking people who were born after 1995, are beginning to leave school and college, and enter the workforce. As...
From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more...
Minter Dialogue with Neal Schaffer Neal Schaffer is an author of multiple books and one of the more well-known thought leaders in marketing, and especially in social media marketing. In this conversation, we discuss what it takes to build up trust, how to work with...
How to tag someone on LinkedIn if their name doesn’t come up?
