by Minter Dial | Sep 4, 2015 | Branding
A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. Q: Is it vital for luxury brands to go beyond having a mere online presence (i.e. a Facebook page),...
by Minter Dial | Jul 7, 2015 | Social Media
Influence marketing remains a field still a little fuzzy for many leaders, but it continues to grow. As yet, it is a ‘young’ concept in that there is no standard for or even common understanding of influence. There are a number of tools — more or...
by Minter Dial | Jan 11, 2015 | Marketing
Minter Dialogue Episode #128 This interview is Pierre-Loic Assayag, founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging...
by Minter Dial | Nov 9, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #120 This interview is with Steve Grout, CEO of Tangent Snowball, a digital agency based in the UK with some 115 employees, and specialized in connecting data, technology and creativity with strategy. In this interview, Steve and I...
by Minter Dial | Oct 15, 2013 | Minter Dialogue, Podcast
Minter Dialogue Episode #77 This interview, recorded on October 11, 2013, is with Joe Fernandez, co-founder and CEO of Klout, a system that helps identify and engage with influencers. As Joe likes to say, Klout is the standard in online influence measurement....
How to tag someone on LinkedIn if their name doesn’t come up?
