by Minter Dial | Jan 12, 2020 | Branding, Minter Dialogue, Podcast
Minter Dialogue with David Meerman Scott David Meerman Scott, the man who invented newsjacking, a world renowned author (11 books), speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street...
by Minter Dial | Mar 17, 2016 | Marketing
In a conversation I had with Employer Brand maestro, Simon Barrow, we talked about the different between employer brand management and employer branding. Similarly, for brands as a whole, there is a radical rift between branding and brand building. The former is found...
by Minter Dial | Jan 18, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #129 — This interview is David Meerman Scott. David is a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include The New Rules of Marketing & PR, now in its 4th edition, Real-Time...
by Minter Dial | Nov 6, 2013 | New Tech
People often ask me whether QR (short for Quick Response) codes are “for real”? The short answer is that QR codes will likely not have a long shelf life. That said, in certain countries — such as South Korea, Japan (from whence they come), South...
by Minter Dial | Sep 4, 2012 | New Tech
With my deep passion for the Grateful Dead, you would be excused for getting confused by my title (even if you are listening to the music play ♬). But, in this case, I am thinking of three key critical factors for success in digital design. Watch...
