by Minter Dial | Jul 6, 2011 | Social Media
Being social is key to winning the social media game The first week of “beta” testing of the new Google+ social network is nearly finished and the debate is raging as to whether Google+ will succeed. On the heels of a few interesting conversations and...
by Minter Dial | Jul 4, 2011 | Social Media
Another G+ Social Network? By now you have probably heard about Google’s competitive offer to Facebook: Google+ (you can visit my profile here). So, you would be excused for thinking that the latest launch of the G+ Social Network also belongs to Google....
by Minter Dial | Jul 3, 2011 | Social Media
Google Plus is a Plus, no doubt Google has arrived with a splash on the social media scene — which is what Google Plus or Google+ is. After the failed attempts with Google Buzz and Google Wave, I believe that Google+ is the real deal. Having...
by Minter Dial | Jan 22, 2011 | Branding, Social Media
Looking for the business lessons in Google doodles (the freedom to play with its logo on its home page) is a little like trying to learn from Apple’s miracle marketing. There is a uniqueness and freshness that is contagious in Google’s changing logo. Along...
by Minter Dial | Oct 28, 2010 | New Tech
One of the most revolutionary marketing tools to come to the surface recently is the beta launch. Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and feedback is openly accepted. It is a...