by Minter Dial | Jan 30, 2014 | Minter Dialogue, Podcast, Social Media
Minter Dialogue Episode #88 This interview is with Ashley Friedlein, CEO and co-founder of Econsultancy, an international research and training group, focused on digital. With a subscriber base of over 210,000, Econsultancy has a great product with an...
by Minter Dial | Nov 20, 2013 | Leadership
If Internet has opened up many new opportunities and opened the way for Zuck-style leadership and Googlesque game rooms (see right), the competitive pressures for many senior management teams in “traditional business” seem to encourage a pavlovian return...
by Minter Dial | Nov 4, 2013 | New Tech, Responsibility
As abstract as digital might be, there is a distinctly human component to what makes digital work. Maybe the French have it right when they kabosh the term digital, which literally means “of the finger” in French. In organizations and executive...
by Minter Dial | Jul 31, 2013 | New Tech
The mavens of digital marketing in retail, Burberry, led by the visionary CEO Angela Ahrendts and Chief Creative Officer, Christopher Bailey, have struck again. Partnering with Google, the Burberry Kisses initiative (launched in June 2013) shows just...
by Minter Dial | Apr 2, 2013 | Social Media
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you...