by Minter Dial | May 19, 2014 | Marketing
In recent discussions, I have found that there is a good deal of cynicism about the notion of branding. As companies continue to plough head and shoulder into the digital transformation ‘project’, the issue of company culture inevitably becomes front...
by Minter Dial | May 8, 2014 | Social Media
Minter Dialogue Episode #102 This interview is with Celica Thellier, a friend from my time at L’Oreal, who is now co-founder of a French start-up called Meilleures Entreprises. For those of you who know GlassDoor, it’s in a similar space: helping to understand better...
by Minter Dial | Apr 8, 2014 | Responsibility, Social Media
Can an executive claim to have a digital mindset and understand how to use and invest in digital tools and applications if he/she is not actively using the digital tools and platforms? This is a profoundly important question for companies engaged in any project...
by Minter Dial | Feb 18, 2014 | Leadership
You have to assume that, by now, most Human Resources departments have a keen eye on what is being said about their company (Google alerts, TweetAlarm, etc). One way to know with more or less impunity is via the portal Glass Door. Glassdoor is your free inside look at...
How to tag someone on LinkedIn if their name doesn’t come up?
