by Minter Dial | Feb 16, 2016 | Marketing
For many years, I have been carrying a message about how marketing must evolve to include the 5E’s. The new model looks like this: But maybe I’ve been getting it wrong? I have been encouraging brands to focus on these 5E’s, applying them...
by Minter Dial | Dec 8, 2015 | Leadership
Last week, I conducted a survey and received nearly 200 responses. You can see the first post on the topic here, featuring the results across the 13 questions, each of which tackled a specific “digital” situation. For each question, the respondents were...
by Minter Dial | Aug 23, 2012 | Branding
This year’s entering college class of 2016 was born into cyberspace and they have therefore measured their output in the fundamental particles of life: bits, bytes, and bauds. They have come to political consciousness during a time of increasing doubts about America’s...
by Minter Dial | May 28, 2010 | Branding, Social Media
“Branding gets personal” is the tagline behind the Myndset (now Mydial). A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. Being Client Centred. The starting...
