by Minter Dial | Oct 11, 2010 | Social Media
The brand is, by definition, a quality reference, a specific universe and a vector of values. A brand is recognized for its quality and, in its domain, garners a reputation and expertise, which can lead to taking a position of authority and providing advice. All...
by Minter Dial | Sep 2, 2010 | Social Media
Hopefully, you been paying attention to the ever growing trend of location based social media networks. There are many vying for our attention–albeit all again heavily weighted to the North American market. Gowalla (3 million), MyTown from Booyah (3 million...
by Minter Dial | Aug 13, 2010 | Entertainment, Politics, Social Media, Sports
Not heard of Rémi Gaillard? If so, the chances are that is because you still only believe in mainstream media (MSM), i.e. you watch television, read newspapers and surf only the established sources on line. Rémi happens to be the most watched humorist in the world...
by Minter Dial | Jul 25, 2010 | Social Media
Have you not heard of Johnnie Boden? Talk about turning your life into a brand! I am impressed with the UK clothing retailer Boden (not to be mixed up with Boden, the store fixtures retailer). Johnnie Boden, a failed banker-turned-teacher, launched a...
by Minter Dial | Jul 20, 2010 | Social Media
What is going to happen to your Facebook profile after you die? Your Facebook legacy This is surely not one of the most top-of-mind topics for many people on Facebook; but, after I read yesterday’s Herald Tribune/NY Times article, entitled “Facebook...
