While most of the buzz (aka hype) in tech over the first half of 2023 was focused on artificial intelligence and the explosion of large language models (ChatGPT, Bard and Co.), it’s clear that social media has been evolving in noticeable ways as well. Taking a...
The other day, I was presented with a new start-up where the entrepreneur said he was going after a niche. The problem was that the niche was defined as everything to do with health — the entire health market. Even if you might ultimately have the ambition of a...
Minter Dialogue with Amelia Sordell Amelia Sordell is a born entrepreneur, now founder of Klowt, a personal branding agency based in London, with an impressive following on Linkedin. We discuss Amelia’s entrepreneurial journey, her philosophy and principles in...
Guest Post by Allegra Rienecker I’m going to explain to you my views on social media and what does and doesn’t appeal to me when companies try to reach me through advertising or via influencers. My perspective on social media, as a 16-year-old, is likely a new...
Last week, Lush, the UK-based cosmetics retailer, announced that it was cutting down its social media presence, apparently Lush management was fed up with the algorithms. I believe this move by Lush is quite revealing and should be a signal to other brands. In fact, I...