by Minter Dial | Nov 24, 2015 | Branding, Meaningfulness
Not all TED Talks are breathtaking or inspirational. But, like anything you come across, if you stay open, bigger messages and thoughts may arise. This happened to me listening to a TED Talk given by a female chaplain, Debra Jarvis in 2014. I really got to thinking...
by Minter Dial | Feb 19, 2015 | Retail
With the shopping experience in deep mutation, the use of digital in retail (such as new devices, tools and platforms) is becoming a strategic issue for many retailers. As obvious as the opportunities may seem to use digital to enhance the customer...
by Minter Dial | Jun 4, 2013 | Retail
Inspired by a comment at a recent workshop, I thought I might apply my 5E’s of marketing into an eCommerce framework. eCommerce is a difficult business. The dirty little secret is that most eCommerce sites are not profitable, especially if one were...
by Minter Dial | Apr 22, 2013 | Marketing
If marketing has had to adapt to a new digitally enhanced environment and adopt new tools and terminologies, I think some of the same ingredients to building a great brand can cross over with the creation of a legitimate and powerful learning organization....
by Minter Dial | Sep 25, 2010 | Branding
A book I wish I had written! “Marketing Lessons from the Grateful Dead” (Amazon). Talk about a book that I wish I had written. As a long time fan of the Dead (“Deadhead”) and a travelling businessman, I feel like my involvement with the Dead...