by Minter Dial | Aug 14, 2017 | Futureproof, Meaningfulness
Post financial crisis, a new set of global expectations have emerged – that brands and business are not just responsible, but meaningful too. What does that mean? That a new generation are holding organisations to account for their authenticity, transparency, and...
by Minter Dial | Apr 12, 2017 | Social Media
Having now produced around 50 events in four countries (US, Canada, France and England) to screen my new documentary film, The Last Ring Home, I took a step back to harvest some lessons learned in the realm of event marketing and wanted to share them with...
by Minter Dial | Apr 4, 2017 | Entertainment
In the film business, it’s well-known that documentaries are no way to make money. Furthermore, a short film is not only near impossible to make money with, it’s very difficult to distribute, too. Then why, might you ask, would anyone want to make a short...
by Minter Dial | Dec 2, 2016 | Retail
If the high street is flagging and Cyber Monday sales continue to grow, the issue seems patently clear that consumers would rather the convenience and comfort of a couch than the hassle and ouch of visiting a brick and mortar store. From a retailer’s standpoint,...
by Minter Dial | Oct 11, 2016 | Marketing
Have you ever thought about how to make a dazzling, knock-it-out-of-the-park speech? Making a rockstar speech — where you get a standing ovation — may be something you aspire to do as part of your bucket list? I know that is something I would...
