by Minter Dial | Mar 1, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #135 — This interview is with Jonathan Gan, founder and CEO of Whichit, a promising new way to heighten engagement. Based in London, Jonathan is a man on a mission. In this podcast, we talk about some of the ways that brands could take...
by Minter Dial | Dec 14, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #125 — This interview is with Nathalie Nahai, the Web Psychologist, who is a great speaker, trainer and author of “Webs of Influence,” published in 2012. Nathalie brings together psychology, design and technology to understand better online...
by Minter Dial | Oct 22, 2014 | Social Media
Influence marketing is a rather new field, brought to mainstream marketing thanks to a slew of new technologies and the disintermediation of the internet. One of the components of any advanced marketing program these days is blogger outreach. And, for the even more...
by Minter Dial | Jun 10, 2014 | Leadership
Executives and business leaders in general are conditioned to be rational. Schools are designed to imbue knowledge. Shareholders pay for performance. Money is counted in numbers. Information is power. And yet… The power of true leadership is run through the...
by Minter Dial | Jun 4, 2013 | Retail
Inspired by a comment at a recent workshop, I thought I might apply my 5E’s of marketing into an eCommerce framework. eCommerce is a difficult business. The dirty little secret is that most eCommerce sites are not profitable, especially if one were...