by Minter Dial | May 21, 2015 | Leadership
There is corporate strategy, then there is brand strategy. There are corporate communications and corporate shareholders; then there are employees and customers. There are corporate values, policies and procedures and then there is innovation, digital and customer...
by Minter Dial | May 19, 2015 | Branding
Most of the corporate finance and marketing courses that I followed in business school back in 1992-3 talked about the need to extract value from one’s activities. It is a founding principle of great branding that says that marketing is the art of adding value....
by Minter Dial | Oct 31, 2014 | Leadership
As brands and organizations try to come to grips with the “omnichannel” customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success. The complications are legion, especially when the...
by Minter Dial | Sep 28, 2014 | Minter Dialogue, Social Media
Minter Dialogue Episode #114 This interview is with Rylan Holey, EMEA Partner Manager for Hootsuite, the versatile and robust social media management system. With a background in music and working in social, Rylan is passionate about social business. In this...
by Minter Dial | Sep 8, 2014 | Leadership
If you are exploring a digital transformation process, there are two important things to know: The shortcut is that you will need to become more customer centric than you are todayYou are not alone! Digital transformation = customer centric According to the Altimeter...
How to tag someone on LinkedIn if their name doesn’t come up?
