by Minter Dial | Jul 21, 2015 | Leadership
In a fabulous 2008 HBR article, “How Star Women Build Portable Skills,” written by HBS Professor Boris Groysberg, he describes how women (Wall Street analysts) were more likely to ask the tough questions before being hired. Women look at the...
by Minter Dial | May 26, 2015 | Marketing
The larger brick & mortar companies that are transforming into the digital era typically have their hands very full. It is a tricky path to weave, maintaining the current business flow, while fundamentally changing the longer-term mindset. The...
by Minter Dial | May 21, 2015 | Leadership
There is corporate strategy, then there is brand strategy. There are corporate communications and corporate shareholders; then there are employees and customers. There are corporate values, policies and procedures and then there is innovation, digital and customer...
by Minter Dial | May 19, 2015 | Branding
Most of the corporate finance and marketing courses that I followed in business school back in 1992-3 talked about the need to extract value from one’s activities. It is a founding principle of great branding that says that marketing is the art of adding value....
by Minter Dial | Oct 31, 2014 | Leadership
As brands and organizations try to come to grips with the “omnichannel” customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success. The complications are legion, especially when the...
How to tag someone on LinkedIn if their name doesn’t come up?
