by Minter Dial | Nov 9, 2012 | Marketing, Responsibility
Is Personification Possible? I believe that the chances are very low that this question is foremost on CEO’s minds. Yet, I would argue that this is one of the central strategic questions of any serious brand on three levels. Why? The brand must get personalThe...
by Minter Dial | Nov 24, 2010 | Social Media
Boundary between the Personal and Professional worlds ever shrinking Over the last couple of weeks, something that has caught my attention is that Facebook has been at the heart of two firings on either side of the Atlantic, one in Connecticut, USA, and one in...