Minter Dialogue with Neal Schaffer In this episode, I host Neal Schaffer, a digital marketing expert and author of “Digital Threads: The Small Business and Entrepreneur Playbook for Digital Marketing.” Neal shares his journey from Southern California to...
Minter Dialogue with Peter Shankman Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in...
Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass marketers often toil to get over 2%. Regulations continue to evolve, no...
Has this question ever even crossed your mind? It’s possible you have just one email account and have never thought twice about it. But, for most of us, we probably have several email addresses? In fact, on average, we all have 1.7 email addresses globally. Here...
It’s fascinating to see how companies continue to use email. The why they use email as a marketing tool is obvious: it’s cheap and effective. However, just because it’s so cheap, it’s appalling to see how many companies/brands wreck the...
How to tag someone on LinkedIn if their name doesn’t come up?
