I love it when I hear certain executives say “we’re beginning to get it.” The good news is that there is a lot of movement in big business and many brands are beginning to “transform.” However, as was highlighted in the newly released...
Over last decade, we have seen the creation of many new positions on the executive committee (generally the C remains the Chief and the O remains the Officer). These include: CRO – Revenue (in lieu of Sales) CMO – Marketing CDO – Digital or Data CCO...
Many senior executives describe themselves as “personally engaged” in digital transformation in their company. Some even go so far as to relate the process as being exciting and revolutionary. And yet, these same executives are also bemoaning that the...
Minter Dialogue with Greg Verdino This interview is with Greg Verdino, business futurist, author, pundit and leading authority on digital transformation. Greg is also managing partner and chief strategist at Verdino & Co, a consultancy that helps companies create...
Everywhere you look, companies are knee-deep in some form of digital transformation program. To the extent the subject is high up on the ExCom’s list of priorities, the most likely conclusion is that the company feels that they are late to the game. The biggest...
How to tag someone on LinkedIn if their name doesn’t come up?
