Marketers everywhere are now getting on the Influencer Marketing (IM) bandwagon. However, many (most) brands are still stumbling along in the process, giving little attention, providing small budgets and handing it off to the intern or maybe an agency to manage. But,...
'Digital transformation is like drying your body after a shower. You have to start at the top.' Share on X “Otherwise, the water will seep down and the screws of your organisation will rust up.” Digital transformation is like drying your body...
Minter Dialogue with Barney Loehnis Barney Loehnis is a thought leader and the Global Digital Leader (CDO) at Mercer, one of the top 10 consultancies in the world. With a mixed background in industry and agency, in Europe, Asia and the US, Barney has great insights on...
Bringing “diversity” into a company is not an assignment for one individual, as diversity can only work when everyone is on board. Accepting diverse backgrounds and opinions in a company must happen at every level of the organisation. It may not be the easy route, but...
I recently met a French CEO who blew me away. From the outside, he didn’t exactly look like a digital geek. But, he has an Instagram account that, until recently, had more followers (10K+) than the main Instagram account of the VERY large organization he runs....
How to tag someone on LinkedIn if their name doesn’t come up?
