by Minter Dial | Jan 27, 2015 | New Tech, Responsibility
As companies grapple with the process of digital transformation, there is a rampant search for best practices, secret recipes and potential shortcuts. The truth is that each company will need to find its own path, based on its business, strategy, client base, company...
by Minter Dial | Jan 25, 2015 | Minter Dialogue, Social Media
Minter Dialogue Episode #130 This interview is with Scott Monty. Formerly head of social media at Ford Motor Company, where Scott spent 6 years and was instrumental (if not indispensable) in driving the highly successful digital strategy under Alan Mulally’s reign...
by Minter Dial | Jan 20, 2015 | New Tech
Below are four of more powerful mantras that I associate with progressing the digital transformation agenda in enterprise. Which is your favorite? Do you agree with them? Let me know your thoughts! 1/ It’s a journey, not a destination Digital transformation is...
by Minter Dial | Jan 16, 2015 | Marketing
How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: it depends. There is no one answer for every brand....
by Minter Dial | Nov 24, 2014 | Leadership
There are a lot of misconceptions about “digital” that certainly make executing a digital transformation programme feel rather titanesque. It doesn’t help that far too many executives have clung on to old communication habits. Some executives can be...