If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of more than 300 top executives in the US, looks at the thorny...
Minter Dialogue with Jeff Rohrs This interview is with Jeff Rohrs, VP of Marketing and Insights at Salesforce, as well as author the must-read book Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk about digital...
Recently, I conducted a series of interviews with 14 professors from prestigious universities (MIT, Stanford, Sydney, HEC, Bangalore…) who are intimately involved with digital technology and innovation. They are also all part of the Netexplo* new tech...
This year may well the year that digital transformation becomes inscribed in the majority of company’s strategic initiatives in the developed world. If digital projects abound, many do not live up to expectations or become stuck in the mud. So, who is...
The year 2015 is now well under way. It is my strong suspicion that many of those carefully worked-on budgets that marketing teams crafted at year-end are already starting to feel a strain. And I have to believe that a flawed online and digital marketing strategy...
![Digital Transformation – More Than Resources, A Mindset [Infographic]](https://www.minterdial.com/wp-content/uploads/2018/03/transformation_infograph.jpg)
How to tag someone on LinkedIn if their name doesn’t come up?
