by Minter Dial | Feb 10, 2013 | Marketing
There are some brands that are distinctly and voluntarily mono-cultural; think brands that want to spread a particular way of life (ie. L’Occitane, Hermes…). Then there are brands that have a way of seeming local wherever they may be. Think GAP...
by Minter Dial | Dec 9, 2012 | Minter Dialogue, Podcast, Retail
Minter Dialogue Show #41 This interview is with Jared Schiffman, co-founder of two companies that work on the area of digital for business, at the intersection of computer science, interactive design and education. One is a technology and design firm called...
by Minter Dial | Dec 4, 2012 | Retail
On and Offline … in harmony The House of Fraser on Oxford Street (London) broadcast over a two-day period that it was doing an in store (offline) and online promotion. By all appearances, it seemed like a perfect case of blended marketing. So, I was happy...
