by Minter Dial | Oct 14, 2013 | New Tech
At this year’s Hub Forum in Paris, Emmanuel Vivier and Vincent Ducrey put up another great two-day programme. The theme this year of the Hub Forum 2013 was ROI = Return on Innovation. For sure, there was a good crowd on hand. The event was live streamed and...
by Minter Dial | Oct 7, 2013 | Social Media
As much as digital marketing experts might wax on about the opportunities for one-to-one relationships or customized communications, brands still need to gain a sufficient audience – to which I refer as critical mass — and return to warrant the...
by Minter Dial | Oct 2, 2013 | Marketing
Companies everywhere are looking to invest in and hone their digital marketing strategy. They tend to use a variety of different tactics to enhance their digital activities and boost their effectiveness. Typical tactics Typical tactics used by top management to...
by Minter Dial | Sep 23, 2013 | Marketing
If you are presently considering enhancing your digital marketing strategy, you need to know that the path will likely be tricky (a) if the top brass doesn’t fully endorse and embody digital, (b) the other departments are not involved and (c) you haven’t...
by Minter Dial | Aug 28, 2013 | Social Media
We can, at last, affirm that Digital Marketing has gone mainstream for all FMCG companies – around the world. As companies continue to focus in on their digital marketing strategy and investments, the challenge remains integrating and blending the digital...
How to tag someone on LinkedIn if their name doesn’t come up?
