As ever, the new year ushers in an opportunity to consider what’s going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. I would like to separate the challenges into three...
For many years, I have been carrying a message about how marketing must evolve to include the 5E’s. The new model looks like this: But maybe I’ve been getting it wrong? I have been encouraging brands to focus on these 5E’s, applying them...
A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. Q: Is it vital for luxury brands to go beyond having a mere online presence (i.e. a Facebook page),...
If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of more than 300 top executives in the US, looks at the thorny...
Minter Dialogue with Jeff Rohrs This interview is with Jeff Rohrs, VP of Marketing and Insights at Salesforce, as well as author the must-read book Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk about digital...
![Digital Transformation – More Than Resources, A Mindset [Infographic]](https://www.minterdial.com/wp-content/uploads/2018/03/transformation_infograph.jpg)
How to tag someone on LinkedIn if their name doesn’t come up?
