Shotgun or Social Marketing?

The Digital Marketing DilemmaTo buy or not to buy your way onto the scene? Brand marketers are mobilizing themselves to “get digital.” I hear it every day. The bosses are all excited.  Marketing managers are frenetically meeting agencies.  HR is...

Smartphones – Where are the smart marketers?

Get smart (-phone) marketing As smart as the internet can make you, it is not called the smartnet nor the intellinet.  Meanwhile, mobile phones that connect to the internet are called “smart phones.”  Not sure I subscribe to the title.  This...

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