by Minter Dial | Dec 9, 2011 | New Tech
Blend your Marketing Putting marketing into the blender As all corners of the world are being turned upside down by the internet (“no rock unturned”), management and brand marketers are scrambling to adjust. The image that my friend, Thierry, gave me is...
by Minter Dial | Dec 8, 2011 | Branding, Internet of Things
Getting used to ambiguity in the world of digital marketing Merging the Personal & Professional Last week, I wrote (post: Virtually Real) about the existential challenge for brand marketers to live with a whole assortment of ambiguities. These ambiguities center...
by Minter Dial | Dec 6, 2011 | Social Media
Oyé Oyé: managers listen up In the 16 years that I worked in the professional salon business around the world for L’Oreal (Redken, Kerastase…), I met a great number of extraordinary men and women who are hairdressers, several of whom I still...
by Minter Dial | Dec 5, 2011 | Mobile
Straight Talk: The foggy parameters of Digital Marketers Certain people and organizations function better when all the lines and roles are clearly defined. They hold dear the job description and want orderly reporting structures. For these people, living...
by Minter Dial | Nov 30, 2011 | Social Media
Two Nil (aka 2-0) as opposed to 2.0? I frequently hear the term Digital Marketing team. It makes me think that there is still an us versus them kind of mentality inside companies, where management is still not sure who should be responsible for...
How to tag someone on LinkedIn if their name doesn’t come up?
