Digital Marketing | Minter Dial

Shazam Update and Improvement: What’s free and value-added?

by Minter Dial | Dec 31, 2011 | New Tech

Bringing value added innovation to your digital marketing With over 500,000 applications now available for your iPhone and iPad alone, it is easy for apps to get lost, forgotten or discarded. According to the recent TechCrunch App-ocalypse article, the average iPhone...

Is Empathy the single most Valuable and Rare Asset in Companies?

by Minter Dial | Dec 23, 2011 | Marketing

Great Branding: Great Listening The social web has been said to turn the world upside down, putting the power into the hands of the consumer. Others harken back to a time when the street shopkeeper knew all of his/her customers by name. You will find some people...

Does your story have guts?

by Minter Dial | Dec 19, 2011 | Marketing

Storytelling is all the rage… In a quest for content, brands are looking to create stories to recount (online, in particular). The catch is that the stories must resonate with their audience and, more pressingly, must ring true for the employees. I see...

Making the switch: Where to find the money for your Digital Marketing Strategy?

by Minter Dial | Dec 15, 2011 | Social Media

Money … and time Time & Money are needed With people running around trying to eke out an extra ounce of productivity in every breathing minute of the day, I often hear people say “I don’t have the budget for digital, yet…” It is...

The new GQ for Digital Marketers: What is your Geek Quotient?

by Minter Dial | Dec 13, 2011 | Marketing, Responsibility

Digital Education not just for geeks I have long believed that Digital Education must become a staple of a company’s Permanent Education (i.e. with the internal, corporate University). It can no longer be just a “specialty” class, merely for...