by Minter Dial | Mar 29, 2012 | Minter Dialogue, Podcast
A new service to give value to digital sharing UPDATE AUG 2013: AvalanShare had to shut its “doors”. Minter Dialogue Radio Show number #28. This interview is with Sean Keyes, CMO and co-owner of Avalanshare. AvalanShare is an interesting start-up that...
by Minter Dial | Feb 12, 2012 | Leadership, Social Media
Leadership under siege With all the changes under foot, between the economic and political crises, much less the upheaval in business caused by the new digital technologies, management is generally not in a comfortable position. Organizations are needing to transform...
by Minter Dial | Feb 2, 2012 | Marketing
The ball and chain of short-term results The problem with marketing in general, and even more so in digital marketing, is that customer loyalty is far from ingrained in the executive’s mindset. And there is good reason for that: the focus is frequently on the...
by Minter Dial | Jan 31, 2012 | Leadership
Best practice is all about the experience Is best practice sharing actually possible? Certainly, by the number of times you hear the term bandied about in business conferences, you would expect the concept to be well rehearsed and successful. However, it is just not...
by Minter Dial | Jan 23, 2012 | Branding
Brand Marketing: To be or not 2B Emotional or Rational This might very well seem like a somewhat existential question: should a brand be fun or functional? Should the product message be emotional or rational? It is very much like the question, should a...
How to tag someone on LinkedIn if their name doesn’t come up?
