Inspired by a couple of ever fascinating podcasts by Mitch Joel at Twist Image, I wanted to dig into two ideas about digital marketing. Active & Passive Media First, the notion of “active versus passive media” as Mitch calls it. As opposed to...
Have you noticed of late the precipitous falloff of activity on Foursquare? If you are a user, I’m going to guess that you — like me — have taken the finger off the Foursquare pedal ever since they altered the scoring system. The race for first...
“Out with the old. In with the new.” From the silent film The Artist, this line was “spoken” by the character, Peppy Miller (played by Bérénice Bejo), as she was PRing her new film, “The Beauty Spot,” all...
Minter Dialogue #29 This interview is with Joe Jaffe. Joe is the author of three books, including the groundbreaker, “Life after the 30 second spot” (which, when it came out in 2005, I used to pass around to all the top executives to persuade them about...
As brands get hip to social media, I have seen a few organizations take the inevitable shortcuts. These shortcuts can include outsourcing community management (at a more radical level), ignoring the weekend, moderating unwanted comments, or simply not engaging...
How to tag someone on LinkedIn if their name doesn’t come up?
