by Minter Dial | Mar 13, 2013 | Marketing, Responsibility
Digital marketing budgets and costs are bound to rise. As mainstream organizations shift their resources into the digital channels, the ipso facto consequence is that costs are going to increase. Demand will push up prices, especially since there is...
by Minter Dial | Mar 1, 2013 | Social Media
The right digital marketing mindset is an elusive concept in a world of short-term results. As companies continue to pour resources into their digital marketing efforts, the pressure is heightening on marketers and agencies to perform. Briefs — even...
by Minter Dial | Feb 15, 2013 | Retail
In this second post on Uniqlo (read the first post here), I wanted to continue to explore UNIQLO’s digital marketing strategy and how they are finding ways to innovate and stay ahead of the pack. In the first post, I wrote about Uniqlo’s global web site...
by Minter Dial | Feb 4, 2013 | Leadership
Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing. His 2012 repeat performance showed a seasoned, even more effective approach considering the new scope and breadth of audience available on the...
by Minter Dial | Jan 29, 2013 | Social Media
Minter Dialogue #49 This interview is with Jeremy Waite (@JeremyWaite), who is in charge of Social Strategy Consulting at Adobe EMEA. With a strong operational background and practice in building and implementing social media strategy, Jeremy is also great fun. To...
How to tag someone on LinkedIn if their name doesn’t come up?
