Digital Marketing | Minter Dial

Valorie Reavis – LinkUp Marketing and the Shout Lounge: Digital Marketing for Beauty

by Minter Dial | May 2, 2013 | Social Media

Minter Dialogue #59 This interview is with Valorie Reavis, the founder of the LinkUp Marketing Agency, based in Belmont Shore California, and dedicated to an industry I know only too well: hair and beauty! Valorie is also the mastermind behind the Shout Lounge, a...

How to identify influencers on social media?

by Minter Dial | Apr 2, 2013 | Social Media

If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you...

Tips for your first time visit to South by Southwest – for SXSW 2014

by Minter Dial | Mar 28, 2013 | New Tech, Travel

If you are thinking of hitting SXSW 2014 (which I already recommend!), I thought I’d share my first timer recommendations. Here are my tips after having done my first SXSW in March 2013 (you can read my SXSW 2013 write-up here). The 2014 dates...

Interview with Social Media Team of the Russian news agency RIA Novosti

by Minter Dial | Mar 27, 2013 | Social Media

I was invited to give a keynote speech in Moscow in February at the multimedia headquarters of the Russian news agency RIA Novosti (RN). There I met Valery Levchenko, Deputy Editor in Chief responsible for external relations, and a few members of the RN social media...

How to grow your Twitter following?

by Minter Dial | Mar 26, 2013 | Social Media

If you want to know how to grow your Twitter following, I observe that there are five clear methods to do so. The bad news is that there is no free and easy path, unless you are perhaps already a mega star. Whether you represent a brand or are an individual, gaining...