by Minter Dial | Dec 4, 2012 | Retail
On and Offline … in harmony The House of Fraser on Oxford Street (London) broadcast over a two-day period that it was doing an in store (offline) and online promotion. By all appearances, it seemed like a perfect case of blended marketing. So, I was happy...
by Minter Dial | Nov 24, 2012 | Retail
I made a presentation on behalf of Golden Eyes (CRM specialist services) at the Institute for French Merchandising (IFM) this week. The presentation was entitled (in French): Digital in the Retail Space – Friend or Foe? During the presentation I spoke about a...
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