data | Minter Dial

Michal Eitan – expert on design management at Bezalel Academy of Arts and Design (MDE132)

by Minter Dial | Feb 10, 2015 | Minter Dialogue, Podcast

Minter Dialogue Episode #132 This interview is with Michal Eitan, professor and head of the Master program of Design Management (M-Des) at Bezalel Academy of Arts and Design in Jerusalem. In this interview, we talk about the role and importance of designers in today’s...

Are we all in a giant internet shaped crucible? Guest post by Manish Gajria

by Minter Dial | Jul 17, 2014 | Marketing

The power of A and B Any internet/ecommerce product manager worth his or her salt knows that the best way to learn about your customers is to ask them. However, operating in the equivalent of an earth-sized shopping mall with millions of customers walking in and out...

Wifi in store – To do and what not to do

by Minter Dial | Jul 3, 2014 | Retail

For retail outlets looking to take the digital bulls by the horns, one of the actions I tend to recommend ‘wholesale’ is to offer free wifi in store. For certain types of outlets, wifi should be considered mandatory. At times, it seems inconceivable not to have wifi...

Apple is Beat? Or is real data in the silver lining?

by Minter Dial | May 22, 2014 | Branding

Many people have expressed doubts about the intelligence of Apple purported purchase of Beats Audio for $3.2B. On many points, I would certainly be tempted to agree with the criticism levied at Apple. The naysayers talk about: The price tag is...

The digital marketing mindset: the DM brief and why digital marketing will get more expensive

by Minter Dial | Mar 1, 2013 | Social Media

The right digital marketing mindset is an elusive concept in a world of short-term results. As companies continue to pour resources into their digital marketing efforts, the pressure is heightening on marketers and agencies to perform. Briefs — even...