by Minter Dial | Oct 17, 2013 | Minter Dialogue, Podcast
Episode #78 This interview, recorded on October 14, 2013, is with Emma Page. Based out of Zurich, Emma is head of Sales and Customer Success at Evernote Business for EMEA. In this interview we talk about the personal/professional crossover, the freemium model...
by Minter Dial | Oct 16, 2013 | Social Media
With Twitter now eclipsing 200 million active users and on the verge of an IPO, there can no longer be any doubt that Twitter will become a regular feature on the docket of marketing executives. The company Twitter will be on a prolonged offensive to develop its...
by Minter Dial | Oct 11, 2013 | Branding
A simple business plan: Make products that people want to buy. Over the last years, we have seen an increasing emphasis on customer centricity. It seems clear that the direct relationship that one can now have between brand and customer has rendered being...
by Minter Dial | Jun 27, 2013 | Leadership, Social Media
An article I wrote was just published by Business Insider: “5 Rules for the Future of Sales.” Through my operational experience at L’Oreal, having had among other posts, Managing Director of the Salon Division in Canada, I retained a very strong...
by Minter Dial | Jun 3, 2013 | Branding
The “idea” of customer centricity is typically rather desirable. Many companies have used the words “customer centric” sprinkled into their annual report. [Is being Customer Centric truly desirable?] The concept may be repeated in...
How to tag someone on LinkedIn if their name doesn’t come up?
