by Minter Dial | Dec 8, 2009 | Marketing
Momentum Effect by JC Larréché I attended a presentation last week by Jean-Claude Larréché, famed marketing professor from INSEAD (still teaching there and also was there when I attended in 1993). Jean-Claude gave a short and punchy overview of the key points of his...
by Minter Dial | Oct 24, 2009 | Marketing
We received, this week, two digital messages that grabbed my attention in the way of customer relationship management (CRM). The first example came from our children’s dentist, based in Neuilly (outskirts of Paris). Partly because their telephone answering...
by Minter Dial | Sep 23, 2009 | Business
During my visits to London, I tend systematically to buy cheese, English cheese that is, to bring back home to Paris… to my French wife and family. Coals to Newcastle you might think! But, no. We happen to believe that the Brits have some of the finest cheeses...
by Minter Dial | May 31, 2009 | Marketing
If you think you are getting state-of-the-art in personalized service when Starbucks can offer you a selection with up to 19,000 different varieties, try this one out for size. Mike Keen, who runs a small barista (coffee shop), called Studio 6 Coffee House, in Denver,...
by Minter Dial | May 5, 2009 | Marketing
I am now the owner of two Jawbone bluetooth earphones, the latest of which is the snazzy Jawbone Personal NoiseAssassin™, with its medical-grade plastic and leather earloops. With the NoiseAssassin feature, the ambient noise does diminish considerably. You can...
How to tag someone on LinkedIn if their name doesn’t come up?
